Want to see the future of PR? Here ya go…

My last post (A New Battle Emerges) about the future of public relations and content creation seriously struck a chord. For some, it came as a shocker – Journalists might actually replace me?! For others, it provided reassurance that they were on the right track. One of those savvy PR pros published a beautiful pitch [...]

A New Battle Emerges: Journalists v. PR Pros

Everyone in public relations or journalism knows it. It’s a love/hate relationship. In many cases, we make friends and contacts that mutually benefit each other’s careers. In other cases, we do what we gotta do to make our client or managing editor happy. Some PR pros are better than others, while some journalists are easier [...]

Video: Interview with Backstage Business

This week, I sat down via Skype with John Lucchetti of Backstage Business – A Behind the Scenes Community for Digital Media Entrepreneurs. Here’s what we discussed: http://backstagebiz.com/2011/12/online-pr-with-pitchengine-ceo-jason-kintzler/

The “Magic” Behind PR Wire Distribution

PR Wire Distribution is Magic I get asked all of the time about my thoughts on PR distribution. My answer is usually this: If you think you need to distribute your story to journalists, first, consider your goals.   The music industry used to rely solely on record labels for distribution. Then, artists and consumers realized [...]

Conversational Writing, Brand Journalism: The New PR

I’ve been a vocal proponent for steering PR pros away from using the standard, AP-style press release exclusively. I think good writing is still critical, but the stale template makes us lazy as communicators. When we set out to build PitchEngine back in 2007, one of the fundamental questions we had to answer was about [...]