I'm continually frustrated by the swirling cloud of negativity around the PR 2.0 and social media PR posts I read daily. While thought leaders like… Continue

So, this week our brand is being pitched new ad creative for 2009. It's sure to be exciting with seven different concepts and art boards galore from our new ad agency. On one hand, it's always refreshing to update the look of our brand - give it some real emotion and make it pop with eye-catching photos and bold copy. On the other hand, it's becoming increasingly boring.… Continue

I just purchased the new book "PR 2.0" by Deirdre Breakenridge and so far it's been a valuable read. If you subscribe to PitchEngine, you should definitely pick up a copy of this new book. Here's a bit about the book: PR 2.0 is the convergence of Public Relations and the Internet with potential to change how communications professionals reach customers and online communities with social media strategies. This is a tentati… Continue

For brand types, understanding the value of PR is almost inherent. It's getting the rest of the company to buy-in that proves challenging. So how can you bridge the gap between your corporate sales force and your marketing team? Try social media. As a brand guy, I was always frustrated trying to effectively convey the importance of PR coverage to our sales team. Beyond stats, facts and figures there's little for a transaction-minded sales person to grab onto. And for many companies the only tim… Continue

Todd Defren at Shift Communications posted this Guide to Search Engine optimization for Press Releases.... Good Stuff. Thanks Todd.