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Welcome New Members!


The social media PR revolution has begun and it's time we come together as PR managers, agencies and clients to expand our reach and deliver effective, new media content to journalists everywhere.
Here, we will share ideas, explore what's worked, and what hasn't and continue to develop PRACTICAL ways of diversifying our content for the media we serve. It's a complex web world, but social media PR doesn't have to be confusing.

Please join us and share you expertise and experience with new media public relations.

 

Blog Posts

• Why Social Media PR Gets a Bad Rap

I'm continually frustrated by the swirling cloud of negativity around the PR 2.0 and social media PR posts I read daily. While thought leaders like… Continue

Posted by Jason Kintzler on May 11th, 2008 at 5:00pm — No Comments (Add)

• Ad Creative Seeks Social Media Stimulus

So, this week our brand is being pitched new ad creative for 2009. It's sure to be exciting with seven different concepts and art boards galore from our new ad agency. On one hand, it's always refreshing to update the look of our brand - give it some real emotion and make it pop with eye-catching photos and bold copy. On the other hand, it's becoming increasingly boring.… Continue

Posted by Jason Kintzler on May 6th, 2008 at 10:00pm — No Comments (Add)

• PR 2.0 - New Media, New Tools, New Audiences

I just purchased the new book "PR 2.0" by Deirdre Breakenridge and so far it's been a valuable read. If you subscribe to PitchEngine, you should definitely pick up a copy of this new book. Here's a bit about the book: PR 2.0 is the convergence of Public Relations and the Internet with potential to change how communications professionals reach customers and online communities with social media strategies. This is a tentati… Continue

Posted by Jason Kintzler on May 6th, 2008 at 8:30am — No Comments (Add)

• Using Social Media to "Sell the Pitch" Internally

For brand types, understanding the value of PR is almost inherent. It's getting the rest of the company to buy-in that proves challenging. So how can you bridge the gap between your corporate sales force and your marketing team? Try social media. As a brand guy, I was always frustrated trying to effectively convey the importance of PR coverage to our sales team. Beyond stats, facts and figures there's little for a transaction-minded sales person to grab onto. And for many companies the only tim… Continue

Posted by Jason Kintzler on May 4th, 2008 at 2:30pm — No Comments (Add)

• SEO Press Release

Todd Defren at Shift Communications posted this Guide to Search Engine optimization for Press Releases.... Good Stuff. Thanks Todd.

Posted by Jason Kintzler on April 30th, 2008 at 8:30am — 1 Comment (Add)

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Social Media Press Links

PR Squared Todd Defren's Social Media Release Template

PR 2.0 Brian Solis Breaks Down PR 2.0

Newsvetter Putting the Reins on PR Spam

PROpenMic Another Great Network for Students and Faculty of PR

The Bad Pitch Blog Reality PR Resource

 

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