Writers: What's your biggest need from PR Pros?

[Jason Kintzler]

What is the single most important thing that you lack from a PR perspective?

[Dan Nelson]

Really, I only have two consistent requests:

1) Timely information about new and innovate products and/or events.

2) ready access to high res product shots when focused on specific new products.

The second bullet is the one that has been lacking to date from most PR types -- one of my publishers really likes to use standard studio product images with my column. They want pictures that simply present the product in a stand-alone "glamour"/catalogue-type shot. Having a dedicated URL or even an FTP site where high res catalogue shots can be grabbed at any time would be a god-send. A few companies and PR agencies do this, but most don't.

[Bob Howells]

Focused pitches.

[Stuart Bourdon]

I would not say it's lacking from all, there are some stars, but, pro-active engagement with new products/news/events, 24/7 access to hi-rez images, more hard info/details and less fluff in releases.

[Ruth Ferguson]

Well if my small newspaper is too small for you to find us --- how do I find you?

Somewhat related example - I am a member of a dining group which has a membership of over 500 members, active probably 100 with the others just keeping tabs on the ratings we provide for restaurants visited. This group hosts events an average of 2-4 times a week. Obviously there is a media/VIP list for restaurant news - how can we get our leadership on that list?

[Angela England]

I want to be able to quickly see how this will benefit my readers. Why do they want to hear about this? What do they want to hear about it from me?