Harry Hoover's Page

Since the dawn of time mankind has been a sucker for a story. We may be wearing synthetics now instead of skins, but that one truth has not changed. Whether you are communicating with employees, customers or the media, a story has the most power.

I read a piece in Bull Dog Reporter not too long ago quoting Wall Street Journal Reporter Don Clark on the power of narrative to break through the media wall. Here is an excerpt from the article:

Know what constitutes a front-page piece—tell a stor… Continue

Editor’s Note: Today’s post comes from guest blogger, Jason Kintzler of PitchEngine. This is a terrific service that every PR practitioner should be using. So, get over there and sign up.

How it was born
I don’t claim to be a PR or social media expert, however I have had experience on both sides of the coin, as a journalist and as a PR guy. I’ve seen the disconnect between media and PR when it comes to technology, and I realized that there are better ways to close the gap and bett… Continue

Why do I believe good PR and business ethics are inextricably linked? It comes down to definitions. Ethics is learning what is right and what is wrong and then doing the “right thing.” PR involves providing counsel on the “right thing” to do and then helping the organization get credit for it.

The business and political excess of the last 20 years have taken some PR practitioners to the dark side because they felt it was the only way for their company to profit. Although I personally believe do… Continue

PR Pros have been paying tons of money for media clips for eons, and some still need to have a paid service to keep up with everything said about them, their organization or their clients. But, there is a new service that the smaller company can set up for free, called FiltrBox that offers many of the same features of the higher priced services. The service now is out of beta, according to the… Continue

I know you’ve often yearned to be part of ProfNet but just couldn’t make yourself pay for the privilege of getting reporters to actually ask you to pitch them.

Well, now there is a free service - yes, I said free - that connects you with reporters who are searching out experts for their stories. It is an email list run by Peter Shankman through his Help A Reporter Out website. It started out as a Facebook group and… Continue