Jeff Davis's Page

I had dinner at the home of a Washington, D.C. television reporter over the weekend, and while sitting in front of a crackling fireplace, we talked a bit about where our paths cross - news and PR. And one of the most enlightening comments worth sharing was this:

With limited staff, TV stations simply cannot risk going out to cover an event unless they’re sure it’ll result in a story. They’re devoting at least two people, putting them on the road for maybe a half day, burning a half a tank of ga… Continue

In years past, some clients seeking media training could ask us to focus on prepping just for print interviews, as the likelihood of getting TV exposure was not that great, so why bother with the cameras?

Those days are over, as newspapers are evolving beyond ink and pulp-based sources for providing the news.

This week we assisted with a press conference that attracted five cameras among the media in attendance: all four Baltimore TV stations as well as a local business newspaper, The Daily Re… Continue

Although rumors were fluttering around weeks earlier, when micro-blogging phenom Twitter finally announced its acquisition of the Summize search service on Tuesday morning, it didn't issue a press release. Instead, the co-founders Tweeted about it, linked Tweets to their blog post and let those in the Twitter community spread the news. No press release. No media advisory. No press conference. No standard PR practices here. Just a bunch of Tweets and a blog post. Did we just witness the future fo… Continue