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Working for a large company, we are always hearing: how does this contribute to the business? As a flack its always tough to defend what PR does, especially when not many people realize what a PR
team actually does.
Our search team has valued our ...
Profile Information
- What publication, pr firm or manufacturer do you represent?
- VistaPrint
- About Me:
- Jeff is responsible for a number of public relations functions within VistaPrint including the company’s speaking program, new media monitoring and proactive media campaigns. He is also involved with the company’s charitable arm, VistaCares. Prior to joining VistaPrint, was the media relations manager for the Long Island Ducks a minor league baseball team in Central Islip, N.Y. He has also worked in the media relations departments for the Baltimore Ravens and New York Knicks.
http://www.jeffesposito.com
- Website:
- http://www.vistaprint.com
- Twitter username:
- jeffespo
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Jeff Esposito's Blog
Placing a value on a press release
Working for a large company, we are always hearing: how does this contribute to the business? As a flack its always tough to defend what PR does, especially when not many people realize what a PR
team actually does.
Our search team has valued our releases, search enhanced via Marketwire between $2,000 - $5,000, but it is just on an educated guess or hypothesis. Trying to apply publications… Continue
team actually does.
Our search team has valued our releases, search enhanced via Marketwire between $2,000 - $5,000, but it is just on an educated guess or hypothesis. Trying to apply publications… Continue
Posted on February 10, 2009 at 9:00am —
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