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Jay Deragon What Is The Market's Intention?

Marketers act as thought we are all cattle waiting to be herded into a transaction. It seems as though the prevailing thought about all this social technology is that it en… Continue

Added by Jay Deragon on November 16, 2009 at 7:04am — No Comments

Jay Deragon Why You Shouldn't Use Social Media

Using social media just because everyone else is does not mean you should, at least not yet. Before jumping into all the chatter and all the adver… Continue

Added by Jay Deragon on November 4, 2009 at 4:24am — No Comments

Jason Kintzler Public Relations can be Social, Imagine That...

PitchEngine member, Esther Steinfeld, interviews the founder and CEO of PitchEngine, a social media platform that supports communication between pub… Continue

Added by Jason Kintzler on October 28, 2009 at 9:37am — No Comments

Jay Deragon Are Your Directions Wrong?

Social media doesn't come with directions. Instead it is a never ending process of learning what, where, when, who, how and why you individually and your entire organization should use it purp… Continue

Added by Jay Deragon on October 28, 2009 at 6:40am — No Comments

Maria von Losch Rohloff Face to Face

Does anyone meet face to face anymore? With all the social networking going on, it seems that meetings are now being handled virally. I'm not putting down technology or all these new platforms (I'm a closeted tech geek) and I love that it's convenient and time efficient. I miss the good 'ol days of meeting face to face. I understand that people are busy these days, heck, I'm busy too but I'm never too busy to meet someone in person if they ask. I'm fully aware there are networking groups that m… Continue

Added by Maria von Losch Rohloff on October 23, 2009 at 11:20pm — No Comments

Jay Deragon Communication Transforms Everything!

SuperStock_1598R-116788Change represents transformation. However when communications gets transformed everything changes and I mean everything.… Continue

Added by Jay Deragon on October 22, 2009 at 4:20am — No Comments

Jay Deragon Putting Lipstick On A Pig?

social media makeoverAs more and more businesses seek to leverage social media most are turning to their advertising agencies because they… Continue

Added by Jay Deragon on October 20, 2009 at 5:44am — No Comments

Jay Deragon 5 Things You Must Ask About Social Media

Influence Transf

Everyone seems to be asking a lot of questions about social media. Subsequently everyone has an opinion as to the answers to

… Continue

Added by Jay Deragon on October 17, 2009 at 7:22am — No Comments

Jay Deragon Do You Copy Or Create?

social-media-bandwagonWhen the IPhone was first released its functions and features made it different than any other mobile device in th… Continue

Added by Jay Deragon on October 9, 2009 at 6:23am — 1 Comment

Jay Deragon Can You Market Trust?

reputationIn an article from Business Week titled "The Great Trust Offensive… Continue

Added by Jay Deragon on September 22, 2009 at 4:17am — No Comments

Lamar Morgan Life In the Social Media Space of The Internet

This Social Media Card stuff is really getting into Conversational Currency and Innovation Economics. I did a little reading about this - just enough perhaps to be dangerous - and cannot help but wonder if the world is really changing bigtime with regard to how we GTD (Get Things Done). Newspapers, for example, seen to either be going out of business or struggling to stay in business. Meanwhile, more and more people are coming into the Social Media Space. For example, I read some pretty scary pr… Continue

Added by Lamar Morgan on September 21, 2009 at 9:53pm — No Comments

Jay Deragon What Is Convertising?

convertisingFrom the early 1920's mass media has emerged as the dominate method for brands and merchandisers to "reach" their audience. Mass med… Continue

Added by Jay Deragon on September 18, 2009 at 4:36am — No Comments

Jay Deragon Is Social Media Strategically Relevant?

swot-for-social-media-strategy-281x300As more and more organizations adopt the use of social media there is an obvi… Continue

Added by Jay Deragon on September 16, 2009 at 4:28am — No Comments

Jason Kintzler PR Distribution Process in Six Slides

PR Distribution Process in Six Slides
View more
… Continue

Added by Jason Kintzler on September 9, 2009 at 10:54pm — No Comments

Jay Deragon A Social Media Card?

Social Media CardSocial media has pulled advertisers and marketers into the eco-system of conversations. However, the audience has rejected their presence.… Continue

Added by Jay Deragon on September 8, 2009 at 6:00am — No Comments

Jay Deragon Again, What Is Social Media?

It seems that everyone is trying to define social media and how to measure it's ROI. I get asked "what is social media?" from every client I engage w… Continue

Added by Jay Deragon on September 4, 2009 at 5:45am — No Comments

Aerial M. Ellis Victory for Vick's PR

It's going to be an interesting season for the team of PR and image consultants who are delivering the winning strategy for reinstated NFL player Michael Vick. Known as one of the most dynamic quarterbacks in the league, Vick's rise to gridiron fame and fall to criminal intent has proven to be a PR challenge to tackle. Without knowing the details of the team's members and plans, their attempt to carefully rebrand Vick and map out a road to redemption following his release from federal prison is… Continue

Added by Aerial M. Ellis on September 1, 2009 at 4:25pm — No Comments

Aerial M. Ellis All Work and No Tweets

You can tweet at work if you like but you might get fired. The Marines, NFL and now ESPN have announced new policies on Twitter usage. ESPN doesn’t want employees using Twitter for anything but ESPN-related content. No personal quirks or sports opinions. Tweet ESPN’s approved content or fac… Continue

Added by Aerial M. Ellis on August 20, 2009 at 7:47am — No Comments

Henry Fawell Five takeaways from Michael Vick's press conference

NFL scouts are known to scrutinize a player's performance in the 40-yard dash, but Michael Vick and the Philadelphia Eagles are about to be judged on a reputation management marathon. By signing the controversial quarterback Friday, the Eagles invited a public relations challenge that will require patience, endurance, and a strategy to guide them for more than a year. Business leaders, take note: Vick's return to the NFL is not just about sports or animal cruelty (though they are rightly preemi… Continue

Added by Henry Fawell on August 17, 2009 at 1:45pm — No Comments

Henry Fawell Help your employees with social media guidelines

HENRY FAWELL Special to The Daily Record August 14, 2009 Ever raised an eyebrow at an employee’s off-color remark at the water cooler? Imagine if that employee walked out in to the street and shouted that same comment through a bullhorn. Believe it or not, that happens every day on social media networks, where an employee’s musings can be read by thousands of people, often times with great consequences for an employer. Case in point: In January, an executive from Ketchum Public Relations post… Continue

Added by Henry Fawell on August 17, 2009 at 1:43pm — No Comments

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