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Blog Posts Across PitchEngine

Jason Kintzler • Social Media TV - Tonight at 10

I see more and more blogs asking newspapers publishers to step-up to social media, but what about television news? Embracing new technology doesn't mean re-thinking the entire news organization and starting from scratch. There are things news departments could be doing now to engage their audience further. Here are some very doable suggestions: User Video and Photo Submissions Social media allows for access to more content then we've ever had. Much of that content is video. Ask any t.v.… Continue

Posted by Jason Kintzler on May 16, 2008 at 4:00pm — No Comments

Jason Kintzler • How Not to Pitch

Jonathan Fields posted this story on his blog today, it's worth a read- http://tinyurl.com/6xuvcp Continue

Posted by Jason Kintzler on May 16, 2008 at 8:00am — No Comments

Deirdre Breakenridge The Day Off

Right before Mother’s Day, I officially announced to my family, friends and even some of my co-workers (who call on Sundays) that I was taking the “Day Off.” What a great idea. I would plan to do things around the house, hang out with my daughter and just have fun all day. My Mother’s Day “to do list” looked something like this: • Catch up on some of my “fun” reading (magazines, articles from my Mom or read a new book). • Lounge on the coach and watch old movies or rent a movie on IO • Spend ti… Continue

Posted by Deirdre Breakenridge on May 15, 2008 at 6:05pm — No Comments

Jason Kintzler • Pitching Via Twitter Catching On

I posted a blog last month (Pitch Media Using Twitter) about adopting Twitter as a viable way to pitch journalists using Twitter. Well, PR 2.0's Brian Solis agrees as his… Continue

Posted by Jason Kintzler on May 15, 2008 at 9:00am — No Comments

Jason Kintzler • AP Style Standard Meets Social Media Revolution

With 140 word Tweets, IM applications and new social media release templates calling for narrow, bulleted points it's no wonder the journalism and PR communities are so vocal about social media these days. If I were a veteran newsie, I'd be a little dismayed too. … Continue

Posted by Jason Kintzler on May 13, 2008 at 8:00am — 2 Comments

Jason Kintzler • Why Social Media PR Gets a Bad Rap

I'm continually frustrated by the swirling cloud of negativity around the PR 2.0 and social media PR posts I read daily. While thought leaders like… Continue

Posted by Jason Kintzler on May 11, 2008 at 5:00pm — No Comments

Jason Kintzler • Ad Creative Seeks Social Media Stimulus

So, this week our brand is being pitched new ad creative for 2009. It's sure to be exciting with seven different concepts and art boards galore from our new ad agency. On one hand, it's always refreshing to update the look of our brand - give it some real emotion and make it pop with eye-catching photos and bold copy. On the other hand, it's becoming increasingly boring.… Continue

Posted by Jason Kintzler on May 6, 2008 at 10:00pm — No Comments

Jason Kintzler • PR 2.0 - New Media, New Tools, New Audiences

I just purchased the new book "PR 2.0" by Deirdre Breakenridge and so far it's been a valuable read. If you subscribe to PitchEngine, you should definitely pick up a copy of this new book. Here's a bit about the book: PR 2.0 is the convergence of Public Relations and the Internet with potential to change how communications professionals reach customers and online communities with social media strategies. This is a tentati… Continue

Posted by Jason Kintzler on May 6, 2008 at 8:30am — No Comments

Jason Kintzler • Using Social Media to "Sell the Pitch" Internally

For brand types, understanding the value of PR is almost inherent. It's getting the rest of the company to buy-in that proves challenging. So how can you bridge the gap between your corporate sales force and your marketing team? Try social media. As a brand guy, I was always frustrated trying to effectively convey the importance of PR coverage to our sales team. Beyond stats, facts and figures there's little for a transaction-minded sales person to grab onto. And for many companies the only tim… Continue

Posted by Jason Kintzler on May 4, 2008 at 2:30pm — No Comments

Jason Kintzler • SEO Press Release

Todd Defren at Shift Communications posted this Guide to Search Engine optimization for Press Releases.... Good Stuff. Thanks Todd. Continue

Posted by Jason Kintzler on April 30, 2008 at 8:30am — 1 Comment

Jason Kintzler • Social Media PR (Made for Journalists)

I've spent a considerable amount of time pouring over the contents of the two social media release and newsroom templates offered up by Todd Defren of Shift Communications and Canada's Social Media Group- Digital Snippets. … Continue

Posted by Jason Kintzler on April 29, 2008 at 8:30pm — No Comments

Jason Kintzler • Social Media's Impact on PR

Have a read through this. Social media's Impact on PR Research Study (PDf) More to come... Continue

Posted by Jason Kintzler on April 29, 2008 at 7:30am — No Comments

Jason Kintzler • More to the Top 5 of the Social Media Release

Last week I posted a question in the PitchEngine Forum and on LinkedIn asking PR pros and media to rank the Social Media Top 5. Here's what I asked: Working on the Top 5 Extra for our recommended Social Media Release Template. Other than the obvious, what are your suggestions for the next "Top 5"? Here are the… Continue

Posted by Jason Kintzler on April 27, 2008 at 6:30pm — No Comments

Jason Kintzler • Pitch Media Using Twitter

It's more of a question than a suggestion, but I think it could be a unique way to touch your media contacts without blitzing them with excess pitches. Here's a little background... Earlier… Continue

Posted by Jason Kintzler on April 23, 2008 at 9:00pm — No Comments

Jason Kintzler • The Social Media Newsroom

I've scoured the web for a decent Social Media Newsroom and my favorite thus far comes from across the p… Continue

Posted by Jason Kintzler on April 23, 2008 at 7:30am — No Comments

Jason Kintzler • PitchEngine Post is "Choice of the Day" on Social Media Today

Welcome Social Media Today subscribers! Our review of the Social Media Release Template Version 1.5 is the "Choice of the Day" on Social Media… Continue

Posted by Jason Kintzler on April 22, 2008 at 8:30am — No Comments

Jason Kintzler • Social Media Release Template Version 1.5

This weekend Todd Defren shared his latest version of the Social Media Release Template. The newest version pops with more social content than the previous version, which in my opinion is a good thing. I suspect adding more "technology" to the new press release template will draw some criticism from some, but for it will definitely expose PR pro… Continue

Posted by Jason Kintzler on April 21, 2008 at 10:00pm — 2 Comments

Jason Kintzler • Add a "Request a Sample" link to your release or newsroom

If you're pitching a product it's a good idea to add a "request a sample" link to your release or newsroom. Assuming your brand or client understands the importance of product seeding, they'll understand the need to make it easy for media to acquire samples quickly and easily.… Continue

Posted by Jason Kintzler on April 21, 2008 at 8:30am — No Comments

Jason Kintzler • Make your brand's corporate news feed "socially-optimized"

We've been doing some restructuring of our Brunton news pages to make them more dynamic and more visible to our consumers. Because our brand reaches so many segments -from outdoor enthusiast… Continue

Posted by Jason Kintzler on April 20, 2008 at 2:30pm — No Comments

Jason Kintzler • Make high-res images easily accessible to media

There's nothing more frustrating for a publication than tracking down all the bits and pieces you forgot, especially when they're requesting a product that you normally wouldn't be pitching. It's almost a waste of time when an editor (or art director) at a magazine gets only a low-res image (above) that they can't work with much less see. Why not send the high-res image to begin with, or el… Continue

Posted by Jason Kintzler on April 15, 2008 at 3:30pm — No Comments

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Is PR in for a glut of job-seekers?
1 Reply

Started by Deldog. Last reply by Jason Kintzler 1 day ago.

Enterprise 2.0

Started by Hal Amens May 12

Has anyone else put out a Social Media news release using PRWeb?

Started by David Alston May 6

PitchFeed Twitter

Pitching Via Twitter Catching On - http://tinyurl.com/6zyhs2 #pitchfeed

Looks like it's happening: PR + Twitter now from Brian Solis - http://tinyurl.com/6ojcnk #pitchfeed

just posted Social Media PR (Made for Journalists) on http://socialmediatoday.com/SMC/32550 #pitchfeed

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