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All Blog Posts Tagged '2.0' (17)

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Jeff Esposito Placing a value on a press release

Working for a large company, we are always hearing: how does this contribute to the business? As a flack its always tough to defend what PR does, especially when not many people realize what a PR team actually does. Our search team has valued our releases, search enhanced via Marketwire between $2,000 - $5,000, but it is just on an educated guess or hypothesis. Trying to apply publications… Continue

Added by Jeff Esposito on February 10, 2009 at 9:00am — No Comments

Jason Kintzler Brian Solis: Anheuser-Busch Fuses PR with Social Media to Humanize Stories and Ads

Here's a great post from PitchEngine member, Brian Solis, Principal of FutureWorks. I wanted to share this as it's a great example of putting the pieces together for a great, viral PR strategy. By utilizing the PitchEngine SMR in conjunction with a phenomenal corporate newsroom, Anheuser-Busch is able to truly communicate across the web. Thanks to Brian for letting us share it here! Anheuser-Busch Debuts AB-Extras.com; Fuses PR with Social Media to Humaniz… Continue

Added by Jason Kintzler on January 30, 2009 at 7:00am — 3 Comments

Jason Kintzler PitchEngine Newsrooms and Going Beta

As most of you know, PitchEngine is officially in beta and Newsroom functionality is live. What does that mean to PR pros like you?

Let's start with the Social Media Release
I guess the best way to explain our current SMR capabilities is to compare it to a Word doc. The SMRs allow you to pack-in digital content and easily share that PR content with journalists and bloggers.

… Continue

Added by Jason Kintzler on September 9, 2008 at 9:30am — No Comments

Harry Hoover PitchEngine: A PR Tool For Savvy Practitioners

Editor’s Note: Today’s post comes from guest blogger, Jason Kintzler of PitchEngine. This is a terrific service that every PR practitioner should be using. So, get over there and sign up. How it was born I don’t claim to be a PR or social media expert, however I have had experience on both sides of the coin, as a journalist and as a PR guy. I’ve seen the disconnect between media and PR when it comes to technology, and I realized that there are better ways to close the gap and bett… Continue

Added by Harry Hoover on August 21, 2008 at 2:24pm — No Comments

Jason Kintzler The New PR: Clean, Green, Smart

By now, you should know I'm a big proponent of social media for both PR and journalists alike. On the PR side, this new revolution is about more than just increased efficiency and open dialog, it's also a change in lifestyle for PR pros and an overall… Continue

Added by Jason Kintzler on June 7, 2008 at 4:00pm — 4 Comments

Jason Kintzler Social Media Could Choke Newspaper Entirely

Last week I suggested those of us in the PR industry take time to PR It Forward. My thought is that those of us who are utilizing social media should share our knowledge (in… Continue

Added by Jason Kintzler on June 5, 2008 at 9:00pm — No Comments

Jason Kintzler Your Social Media Mission - PR It Forward

From the amount of response to PitchEngine, it's apparent that the majority of social media adoption is coming… Continue

Added by Jason Kintzler on May 29, 2008 at 9:00pm — 10 Comments

Jason Kintzler PR and Media Crave Change

If there is ever a sign that PR and media are seeking change I think PitchEngine is a good barometer. In just 30 days our network is approaching 100 members and has been referenced around the web as an up-and-coming resource in the Social Media P… Continue

Added by Jason Kintzler on May 24, 2008 at 1:30pm — No Comments

Jason Kintzler FriendFeed: The Online Coffee Shop

On a long drive down a lonely Wyoming highway yesterday, I got to thinking,… Continue

Added by Jason Kintzler on May 22, 2008 at 7:30pm — No Comments

Jason Kintzler Name the Press Release: Social Media or New Media?

At PitchEngine we're constantly trying to improve and implement social media tools into our PR efforts. One of the topics we're discussing is the new press release format - we'll call it "social media release" as that's been our working title to this point. … Continue

Added by Jason Kintzler on May 19, 2008 at 8:00am — No Comments

Jason Kintzler Social Media TV - Tonight at 10

I see more and more blogs asking newspapers publishers to step-up to social media, but what about television news? Embracing new technology doesn't mean re-thinking the entire news organization and starting from scratch. There are things news departments could be doing now to engage their audience further. Here are some very doable suggestions: User Video and Photo Submissions Social media allows for access to more content then we've ever had. Much of that content is video. Ask any t.v.… Continue

Added by Jason Kintzler on May 16, 2008 at 4:00pm — 1 Comment

Jason Kintzler Pitching Via Twitter Catching On

I posted a blog last month (Pitch Media Using Twitter) about adopting Twitter as a viable way to pitch journalists using Twitter. Well, PR 2.0's Brian Solis agrees as his… Continue

Added by Jason Kintzler on May 15, 2008 at 9:00am — No Comments

Jason Kintzler Why Social Media PR Gets a Bad Rap

I'm continually frustrated by the swirling cloud of negativity around the PR 2.0 and social media PR posts I read daily. While thought leaders like… Continue

Added by Jason Kintzler on May 11, 2008 at 5:00pm — No Comments

Jason Kintzler PR 2.0 - New Media, New Tools, New Audiences

I just purchased the new book "PR 2.0" by Deirdre Breakenridge and so far it's been a valuable read. If you subscribe to PitchEngine, you should definitely pick up a copy of this new book. Here's a bit about the book: PR 2.0 is the convergence of Public Relations and the Internet with potential to change how communications professionals reach customers and online communities with social media strategies. This is a tentati… Continue

Added by Jason Kintzler on May 6, 2008 at 8:30am — No Comments

Jason Kintzler Using Social Media to "Sell the Pitch" Internally

For brand types, understanding the value of PR is almost inherent. It's getting the rest of the company to buy-in that proves challenging. So how can you bridge the gap between your corporate sales force and your marketing team? Try social media. As a brand guy, I was always frustrated trying to effectively convey the importance of PR coverage to our sales team. Beyond stats, facts and figures there's little for a transaction-minded sales person to grab onto. And for many companies the only tim… Continue

Added by Jason Kintzler on May 4, 2008 at 2:30pm — No Comments

Jason Kintzler Social Media PR (Made for Journalists)

I've spent a considerable amount of time pouring over the contents of the two social media release and newsroom templates offered up by Todd Defren of Shift Communications and Canada's Social Media Group- Digital Snippets. … Continue

Added by Jason Kintzler on April 29, 2008 at 8:30pm — No Comments

Jason Kintzler Social Media's Impact on PR

Have a read through this. Social media's Impact on PR Research Study (PDf) More to come... Continue

Added by Jason Kintzler on April 29, 2008 at 7:30am — No Comments

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