All Blog Posts Tagged 'advertising' (6)

Everyone wants to sell something to someone if not everyone. Selling is a relational process. Advertising is a ma… Continue

There has been plenty of discussions throughout the social web about how businesses can gain from the use of social media. marketers from every corner of the earth promote their services to businesses and proclaim "expert status". However their i… Continue

At least, that's the (wrong I say) conclusion we might all come to if we believe all the marketing experts that are cutting or eliminating their advertising budgets in these hard times. Yet right now is the very time to increase your spending, not cut it back. Share of voice - your percentage of the total advertising spent in your category will naturally go up if you continue to spend while your competitors cut back. That means your ad dollars automatically increase in effectiveness. Consumers… Continue

Here's a great post from PitchEngine member, Brian Solis, Principal of FutureWorks. I wanted to share this as it's a great example of putting the pieces together for a great, viral PR strategy. By utilizing the PitchEngine SMR in conjunction with a phenomenal corporate newsroom, Anheuser-Busch is able to truly communicate across the web. Thanks to Brian for letting us share it here! Anheuser-Busch Debuts AB-Extras.com; Fuses PR with Social Media to Humaniz… Continue

As more and more businesses migrate to the use of social media the proverbial question of legal risk raises its ugly h

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So, this week our brand is being pitched new ad creative for 2009. It's sure to be exciting with seven different concepts and art boards galore from our new ad agency. On one hand, it's always refreshing to update the look of our brand - give it some real emotion and make it pop with eye-catching photos and bold copy. On the other hand, it's becoming increasingly boring.… Continue