All Blog Posts Tagged 'brogan' (2)

I read another excellent post by Jason Falls and it provoked this post, which I think offers unique perspective to the question and conversation, What is The ROI for Social Media?
As PR and Marketing pros we're quick to lump social media into our own line item on a spreadsheet. It should be in the media budget, right? I mean, it's another way for my business to reach consumers, right? Well, yes, b… Continue

This is a fast paced, digital world we're in. Sometimes when you get caught up in the excitement of social media, new technologies and new methods of communication, it's easy to outpace someone, especially those new PR and media pros discovering all this for the first time on a daily basis.
So, today I'm taking you all back to the basics. For some, it will be a welcome resource. For others, I hope it's a refreshing look at what social media offers media relations and some of the new tools… Continue