All Blog Posts Tagged 'commerce' (26)

Which "Marketplace" Works Best?

Markets represent consumption. If "consumption" changes then it is logical to assume that the marketplace is changing. According to Wikipedia:… Continue

Added by Jay Deragon on December 9, 2009 at 3:34am — No Comments

John Byrne Aims To Change Media!

The old line media is struggling with all things digital. Free content surrounds them, declines in advertising revenue and amateur journalist stealing readers from the professional jo… Continue

Added by Jay Deragon on December 4, 2009 at 7:05am — No Comments

Drinking The Social Media Kool-Aid?

This post may seem harsh but is meant to expand our thinking, mine included. Bear with me. It seems that popular bloggers an… Continue

Added by Jay Deragon on November 30, 2009 at 3:33am — No Comments

The Power Of Social Distribution

In the old days (and they are still around) media was "pushed" upon the masses and shaped our attitudes, beliefs and perspectives on e… Continue

Added by Jay Deragon on November 20, 2009 at 3:30am — 1 Comment

What Is The Market's Intention?

Marketers act as thought we are all cattle waiting to be herded into a transaction. It seems as though the prevailing thought about all this social technology is that it en… Continue

Added by Jay Deragon on November 16, 2009 at 7:04am — No Comments

Why You Shouldn't Use Social Media

Using social media just because everyone else is does not mean you should, at least not yet. Before jumping into all the chatter and all the adver… Continue

Added by Jay Deragon on November 4, 2009 at 4:24am — No Comments

Are Your Directions Wrong?

Social media doesn't come with directions. Instead it is a never ending process of learning what, where, when, who, how and why you individually and your entire organization should use it purp… Continue

Added by Jay Deragon on October 28, 2009 at 6:40am — No Comments

Communication Transforms Everything!

Change represents transformation. However when communications gets transformed everything changes and I mean everything.… Continue

Added by Jay Deragon on October 22, 2009 at 4:20am — No Comments

Putting Lipstick On A Pig?

As more and more businesses seek to leverage social media most are turning to their advertising agencies because they… Continue

Added by Jay Deragon on October 20, 2009 at 5:44am — No Comments

5 Things You Must Ask About Social Media

Added by Jay Deragon on October 17, 2009 at 7:22am — No Comments

Do You Copy Or Create?

When the IPhone was first released its functions and features made it different than any other mobile device in th… Continue

Added by Jay Deragon on October 9, 2009 at 6:23am — 1 Comment

Can You Market Trust?

In an article from Business Week titled "The Great Trust Offensive… Continue

Added by Jay Deragon on September 22, 2009 at 4:17am — No Comments

What Is Convertising?

From the early 1920's mass media has emerged as the dominate method for brands and merchandisers to "reach" their audience. Mass med… Continue

Added by Jay Deragon on September 18, 2009 at 4:36am — No Comments

Is Social Media Strategically Relevant?

As more and more organizations adopt the use of social media there is an obvi… Continue

Added by Jay Deragon on September 16, 2009 at 4:28am — No Comments

A Social Media Card?

Social media has pulled advertisers and marketers into the eco-system of conversations. However, the audience has rejected their presence.… Continue

Added by Jay Deragon on September 8, 2009 at 6:00am — No Comments

Again, What Is Social Media?

It seems that everyone is trying to define social media and how to measure it's ROI. I get asked "what is social media?" from every client I engage w… Continue

Added by Jay Deragon on September 4, 2009 at 5:45am — No Comments

An Advertising Revolution?

Everyone wants to sell something to someone if not everyone. Selling is a relational process. Advertising is a ma… Continue

Added by Jay Deragon on July 3, 2009 at 4:43am — 1 Comment

What Is The NPV Of Social Media?

Businesses measure a lot of things in order to determine if their actions justify the cost. In the world of accounting there has been a series of methodologies developed to measure numerous attributes of business activities. There is IRR (The interna… Continue

Added by Jay Deragon on May 26, 2009 at 3:37pm — 2 Comments

What Is The Progression of Social Media?

The word progression is a noun meaning moving from one thing to another. As we witness conversations we can see them moving from one thing to another as people engage, share their perspectives and the conversations, those worthy of follo… Continue

Added by Jay Deragon on May 11, 2009 at 5:17am — No Comments

Hey Bill O'Reilly, What Say You?

Added by Jay Deragon on April 10, 2009 at 4:00am — No Comments

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