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All Blog Posts Tagged 'kintzler' (13)

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Jason Kintzler Public Relations can be Social, Imagine That...

PitchEngine member, Esther Steinfeld, interviews the founder and CEO of PitchEngine, a social media platform that supports communication between pub… Continue

Added by Jason Kintzler on October 28, 2009 at 9:37am — No Comments

Jason Kintzler Are You in the PR Dark Ages?

On any given day, I have the opportunity to chat with PR pros from around the globe. Sometimes these practitioners are technologically savvy, but most times they're not. Truth is, the majority of them have been pumped full of webinar statistics that mean absolutely nothing to their company or client's bottom line. They've learned to choose numbers on a spreadsheet over genuine engagement and actual sales or attendance. I've come to the conclusion that as a result of "new PR technologies" like k… Continue

Added by Jason Kintzler on May 27, 2009 at 10:00pm — No Comments

Jason Kintzler Outlaw 2.0 - The Twitter Suspend Owl

Time was, being branded as an outlaw was a desirable thing. True American icons like Johnny Cash, Waylon Jennings, Merle Haggard and Willie Nelson made a living from the label. In today's social media culture, participants are quick to jump on the unethical or non-authentic users who label themselves "experts", "gurus" or those who just plain "don't get it". Aside from those cheese balls, there are real wranglers threatening to populate the space with useless tweets. They are spammers, modern d… Continue

Added by Jason Kintzler on January 8, 2009 at 7:00am — 1 Comment

Jason Kintzler Share Nicely: Add Shortened URLs to News and PR

Unless you're an SEO-type who relishes keyword content in your url, or a PR pro sending your news through a traditional wire service, a shortened url is a quick way to help your readers share your content. If you want your news article, blog post or press release to get viral why not make it easier on the reader by including a "pre-shortened" url?
I've begun to include a shortened url inside each of my blog posts and will continue to use them in my social media releases (SMR). The easiest… Continue

Added by Jason Kintzler on December 30, 2008 at 4:30pm — 4 Comments

Jason Kintzler 4 Ingredients to Newspaper's Survival

Last night, I spent a couple hours on journchat, a weekly media and PR chat developed and moderated by Sarah Evans, a Mashable contributor and PR pro. While the topics are wide-ranging and cover both sides of the aisle, one topic seems to always inject a fair bit of negativity into the discussion, especially from the journalists' perspective: the dying newspaper industry.
Today, I read a blog post from my mentor, B… Continue

Added by Jason Kintzler on December 30, 2008 at 3:00pm — 2 Comments

Jason Kintzler Twitter Tagged - An interview with me

I was unfamiliar with the whole Twitter tag concept until my journalist friend Gina LaGuardia (@GinaLaGuardia) Twitter-tagged me to share seven interesting, eclectic, unique, WOW-Who-woulda’-thunk-it?! facts about myself. Talk about putting me on the spot, right? As a former broadcast journalist, I consider my ad-lib skills to be pretty solid, so here goes... 1.… Continue

Added by Jason Kintzler on December 22, 2008 at 10:00am — 5 Comments

Jason Kintzler PitchEngine vs. the "Competitors"

Being a startup comes with its challenges. Being unique or innovative comes with more. Like educating potential users and competitors about your services. Over the past couple months as PitchEngine has begun to take a foothold on the "hot new PR tool" spot, I'm inundated with questions and comparisons to other services and offerings out there. Most of the best questions come from early-adopting PitchEngine users who are simply jumping-in and loving it. Our to… Continue

Added by Jason Kintzler on December 17, 2008 at 3:00pm — 3 Comments

Jason Kintzler Social Media Builds PitchEngine

It's been four months since we flipped the switch on the Beta version of PitchEngine and I'm thrilled at the progress we've made. As I take a step sideways (for a brief moment), I'm reminded of how we got here and why this thing called social media is so darn powerful.
The network where this post resides was created as a place for media and PR pros to share their experiences with social media. I launched it here on Ning in April 2008 and immediately… Continue

Added by Jason Kintzler on December 9, 2008 at 11:49pm — No Comments

Jason Kintzler TweetRocket Follow Up: Twitter Responds!

Last week, I cleared my head of this Twitter Monetization idea I dubbed, TweetRocket. My thought was a sort of newbie Twitter directory that could help new users, while at the same time, give Twitter an opportunity to make some money off advertising, listings, etc., The goal was not to impose on my fellow tweeters - at least not by limiting their tweets or current functionality like some bloggers out there had sugges… Continue

Added by Jason Kintzler on December 1, 2008 at 10:30pm — 1 Comment

Jason Kintzler How To Monetize Twitter

Monetize it! (and keep people happy) Today, I'm offering the Twitter community a glimpse into their future. [Correction - A glimpse into the future of Twitter if it were up to me!] You see, for a few months now this idea has been festering in my head and the troublesome part is that I can't spend the time to make it happen. So, I bring it to you, my fellow tweeters. It is up to each of you to decide. If Twitter is truly "for the tweete… Continue

Added by Jason Kintzler on November 19, 2008 at 3:10pm — No Comments

Jason Kintzler Social Media is Branding

I read another excellent post by Jason Falls and it provoked this post, which I think offers unique perspective to the question and conversation, What is The ROI for Social Media?
As PR and Marketing pros we're quick to lump social media into our own line item on a spreadsheet. It should be in the media budget, right? I mean, it's another way for my business to reach consumers, right? Well, yes, b… Continue

Added by Jason Kintzler on October 28, 2008 at 9:30pm — 1 Comment

Jason Kintzler Back to the Basics of New PR

This is a fast paced, digital world we're in. Sometimes when you get caught up in the excitement of social media, new technologies and new methods of communication, it's easy to outpace someone, especially those new PR and media pros discovering all this for the first time on a daily basis.
So, today I'm taking you all back to the basics. For some, it will be a welcome resource. For others, I hope it's a refreshing look at what social media offers media relations and some of the new tools… Continue

Added by Jason Kintzler on October 21, 2008 at 1:30pm — No Comments

Jason Kintzler Dirty PR, Sexy Keywords and Outsmarting the Search Engine

As I continue develop and build PitchEngine, more and more PR and internet marketing experts reach out to offer insight and sometimes even functionality to our web app. In a few short months I've discovered there is a lot more to media relations than the basics I grew up with. Gone are the days of writing a press release and sending it to the local newspaper or trade pub. These days, it's about more than a catchy headline and good writing. It's about keywords… Continue

Added by Jason Kintzler on September 20, 2008 at 7:02pm — 2 Comments

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