All Blog Posts Tagged 'news' (13)

All Work and No Tweets

You can tweet at work if you like but you might get fired. The Marines, NFL and now ESPN have announced new policies on Twitter usage.

ESPN doesn’t want employees using Twitter for anything but ESPN-related content. No personal quirks or sports opinions. Tweet ESPN’s approved content or fac… Continue

Added by Aerial M. Ellis on August 20, 2009 at 7:47am — No Comments

Reading is fundamental. Writing is as well. But not all writing is created equal, particularly when it comes to writing for news. Maybe you’ve been there before. You need to write a press release but don’t have the slightest idea of where to start. You’re unsure about the content, the news factor of your story or what it’s worth. But you were always good in English, so you’ll figure it out. Or maybe you’ve been here: you have an important message to get out to the media and want give them all… Continue

Added by Aerial M. Ellis on July 8, 2009 at 8:23am — No Comments

What Is The Progression of Social Media?

The word progression is a noun meaning moving from one thing to another. As we witness conversations we can see them moving from one thing to another as people engage, share their perspectives and the conversations, those worthy of follo… Continue

Added by Jay Deragon on May 11, 2009 at 5:17am — No Comments

How Warren Buffett delivers bad news

By Henry Fawell Few mortals escaped the stock market's swoon in 2008, not even the revered Warren Buffett, whose Berkshire Hathaway conglomerate suffered its worst year ever with an $11.5 billion loss. Last week, the investing world pored over Buffett's new letter to shareholders to glean insights into what 2009 holds for the economy. I read it for a different reason: to learn how he delivers bad news to the public. Below are five lessons I pulled from the letter, many of which we've discusse… Continue

Added by Henry Fawell on April 13, 2009 at 8:29am — No Comments

Hey Bill O'Reilly, What Say You?

Bill O'Reilly host the Bill O'Reilly show on Fox News and has maintained #1 in his time segment for news broadcast over the last 100 months. According to Wikipedia: O'Reilly is a self-described "traditionalist," a registered independent, and his show is the most-watched program on cable television. Prior to hosting The O'Reilly Factor, he serve… Continue

Added by Jay Deragon on April 10, 2009 at 4:00am — No Comments

How Does Your Funnel Work?

Every business wants more customers. The successful businesses attracts customers by delivering beyond the expectations and the experience enhances the relationships, consider Zappo's. Now all this social stuff is creating new methods for getting… Continue

Added by Jay Deragon on March 28, 2009 at 4:45pm — No Comments

Social Media Connection Launches Broadcast Network

INTERNET NEWS CHANNEL GOES LIVE WITH CONTENT-SPECIFIC BUSINESS PROGRAMMING www.socialmediaconnection.com Officials with Social Media Connection Broadcast Network (SMCBN/SMC) announce the Internet-based news… Continue

Added by Jay Deragon on March 14, 2009 at 8:30am — No Comments

PR Food for Thought: How TV Stations Consider Your Pitch

I had dinner at the home of a Washington, D.C. television reporter over the weekend, and while sitting in front of a crackling fireplace, we talked a bit about where our paths cross - news and PR. And one of the most enlightening comments worth sharing was this: With limited staff, TV stations simply cannot risk going out to cover an event unless they’re sure it’ll result in a story. They’re devoting at least two people, putting them on the road for maybe a half day, burning a half a tank of ga… Continue

Added by Jeff Davis on November 24, 2008 at 2:19pm — 2 Comments

Tell Me A Story

Since the dawn of time mankind has been a sucker for a story. We may be wearing synthetics now instead of skins, but that one truth has not changed. Whether you are communicating with employees, customers or the media, a story has the most power. I read a piece in Bull Dog Reporter not too long ago quoting Wall Street Journal Reporter Don Clark on the power of narrative to break through the media wall. Here is an excerpt from the article: Know what constitutes a front-page piece—tell a stor… Continue

Added by Harry Hoover on August 27, 2008 at 9:15am — No Comments

Jason Calacanis' Retirement Could Save Newspaper

A couple of weeks ago Jason Calacanis announc… Continue

Added by Jason Kintzler on July 19, 2008 at 12:00pm — 1 Comment

How Social Media PR Wins Journalists

PitchEngine member Kevin Dugan, shared this article from the New York Times in his friendfeed room,… Continue

Added by Jason Kintzler on June 30, 2008 at 10:30pm — 4 Comments

Social Media TV - Tonight at 10

I see more and more blogs asking newspapers publishers to step-up to social media, but what about television news? Embracing new technology doesn't mean re-thinking the entire news organization and starting from scratch. There are things news departments could be doing now to engage their audience further. Here are some very doable suggestions: User Video and Photo Submissions Social media allows for access to more content then we've ever had. Much of that content is video. Ask any t.v.… Continue

Added by Jason Kintzler on May 16, 2008 at 4:00pm — 1 Comment

Why Social Media PR Gets a Bad Rap

I'm continually frustrated by the swirling cloud of negativity around the PR 2.0 and social media PR posts I read daily. While thought leaders like… Continue

Added by Jason Kintzler on May 11, 2008 at 5:00pm — No Comments

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