PitchEngine

All Blog Posts Tagged 'pr' (55)

Search Blog Posts

Aerial M. Ellis Victory for Vick's PR

It's going to be an interesting season for the team of PR and image consultants who are delivering the winning strategy for reinstated NFL player Michael Vick. Known as one of the most dynamic quarterbacks in the league, Vick's rise to gridiron fame and fall to criminal intent has proven to be a PR challenge to tackle. Without knowing the details of the team's members and plans, their attempt to carefully rebrand Vick and map out a road to redemption following his release from federal prison is… Continue

Added by Aerial M. Ellis on September 1, 2009 at 4:25pm — No Comments

Aerial M. Ellis All Work and No Tweets

You can tweet at work if you like but you might get fired. The Marines, NFL and now ESPN have announced new policies on Twitter usage. ESPN doesn’t want employees using Twitter for anything but ESPN-related content. No personal quirks or sports opinions. Tweet ESPN’s approved content or fac… Continue

Added by Aerial M. Ellis on August 20, 2009 at 7:47am — No Comments

Aerial M. Ellis Why Being Called A Publicist is Not Enough

If I say I’m a doctor, there would be a general assumption that I have degrees in my area of study, hold a significant amount of professional expertise to maintain creditability, and possess a verifiable list of clients that can vouch for my work. That’s how it works for most professional titles. I was bothered when I saw… Continue

Added by Aerial M. Ellis on July 13, 2009 at 10:54am — No Comments

Aerial M. Ellis I Know I'm Write

Reading is fundamental. Writing is as well. But not all writing is created equal, particularly when it comes to writing for news. Maybe you’ve been there before. You need to write a press release but don’t have the slightest idea of where to start. You’re unsure about the content, the news factor of your story or what it’s worth. But you were always good in English, so you’ll figure it out. Or maybe you’ve been here: you have an important message to get out to the media and want give them all… Continue

Added by Aerial M. Ellis on July 8, 2009 at 8:23am — No Comments

Jason Kintzler Are You in the PR Dark Ages?

On any given day, I have the opportunity to chat with PR pros from around the globe. Sometimes these practitioners are technologically savvy, but most times they're not. Truth is, the majority of them have been pumped full of webinar statistics that mean absolutely nothing to their company or client's bottom line. They've learned to choose numbers on a spreadsheet over genuine engagement and actual sales or attendance. I've come to the conclusion that as a result of "new PR technologies" like k… Continue

Added by Jason Kintzler on May 27, 2009 at 10:00pm — No Comments

Aerial M. Ellis Who Let the Nerd Sit at the Cool Table?

I was never the most popular or most liked kid in school. But the one thing I always had going for myself was the ability to use my talents and gifts to gain the attention and respect of others. Most times I felt like a nerd amongst kids who were way cooler than me. Somehow as an accomplished and confident adult, I still feel that way. The thing is I listen and observe most of time and talk only when I have something of substance to say. On the contrary, most of the cool kids were talkative, f… Continue

Added by Aerial M. Ellis on April 28, 2009 at 8:49am — No Comments

Adam Shelton How to find, track and manage your online reputation

Sometimes lost in the enthusiasm and buzz around social media tools is the more sober subject of tracking and measuring your social media effectiveness. Read Write Web have listed eight tools for tracking yourself online and I've thrown two more into the mix: Never lose yourself or your business again! Continue

Added by Adam Shelton on February 23, 2009 at 12:00am — No Comments

Adam Shelton Social media takes ‘best job in the world’ global

Have a look at this Australian tourism campaign featuring a competition to win 'the best job in the world'. It's a campaign taking the world by storm and, following on from yesterday's post on a political social media campaign gone global, they both showcase social media's huge PR power. You can't help but admire this work. Continue

Added by Adam Shelton on February 19, 2009 at 12:00am — No Comments

Aerial M. Ellis Reality Checkpoints for Athletes

With Super Bowl now over and basketball season about to climb to its peak, we couldn't be more excited. The thrill felt with each year continues prove the sports industry to be one of the powerful agents of media culture. But the public’s interest spans further than touchdowns and championship trophies. More than ever before, pro athletes are increasingly seen as celebrities, stars and ballers but known less for their power plays on the field. Sure, that’s great branding for name recognition bu… Continue

Added by Aerial M. Ellis on February 12, 2009 at 10:21am — No Comments

Jeff Esposito Placing a value on a press release

Working for a large company, we are always hearing: how does this contribute to the business? As a flack its always tough to defend what PR does, especially when not many people realize what a PR team actually does. Our search team has valued our releases, search enhanced via Marketwire between $2,000 - $5,000, but it is just on an educated guess or hypothesis. Trying to apply publications… Continue

Added by Jeff Esposito on February 10, 2009 at 9:00am — No Comments

Jason Kintzler Brian Solis: Anheuser-Busch Fuses PR with Social Media to Humanize Stories and Ads

Here's a great post from PitchEngine member, Brian Solis, Principal of FutureWorks. I wanted to share this as it's a great example of putting the pieces together for a great, viral PR strategy. By utilizing the PitchEngine SMR in conjunction with a phenomenal corporate newsroom, Anheuser-Busch is able to truly communicate across the web. Thanks to Brian for letting us share it here! Anheuser-Busch Debuts AB-Extras.com; Fuses PR with Social Media to Humaniz… Continue

Added by Jason Kintzler on January 30, 2009 at 7:00am — 3 Comments

Jeff Davis PR Food for Thought: How TV Stations Consider Your Pitch

I had dinner at the home of a Washington, D.C. television reporter over the weekend, and while sitting in front of a crackling fireplace, we talked a bit about where our paths cross - news and PR. And one of the most enlightening comments worth sharing was this: With limited staff, TV stations simply cannot risk going out to cover an event unless they’re sure it’ll result in a story. They’re devoting at least two people, putting them on the road for maybe a half day, burning a half a tank of ga… Continue

Added by Jeff Davis on November 24, 2008 at 2:19pm — 2 Comments

Jason Kintzler The AP Style Standard Revisited

A few months ago, I tossed out this question to the members of PitchEngine: "Is AP Style still import… Continue

Added by Jason Kintzler on October 11, 2008 at 5:00pm — No Comments

Jason Kintzler Dirty PR, Sexy Keywords and Outsmarting the Search Engine

As I continue develop and build PitchEngine, more and more PR and internet marketing experts reach out to offer insight and sometimes even functionality to our web app. In a few short months I've discovered there is a lot more to media relations than the basics I grew up with. Gone are the days of writing a press release and sending it to the local newspaper or trade pub. These days, it's about more than a catchy headline and good writing. It's about keywords… Continue

Added by Jason Kintzler on September 20, 2008 at 7:02pm — 2 Comments

Jason Kintzler PR, Media and the Space Between

The space between media and public relations is filled with gray, but we're learning very quickl… Continue

Added by Jason Kintzler on September 9, 2008 at 10:30pm — No Comments

Jason Kintzler PitchEngine Newsrooms and Going Beta

As most of you know, PitchEngine is officially in beta and Newsroom functionality is live. What does that mean to PR pros like you?

Let's start with the Social Media Release
I guess the best way to explain our current SMR capabilities is to compare it to a Word doc. The SMRs allow you to pack-in digital content and easily share that PR content with journalists and bloggers.

… Continue

Added by Jason Kintzler on September 9, 2008 at 9:30am — No Comments

Harry Hoover Tell Me A Story

Since the dawn of time mankind has been a sucker for a story. We may be wearing synthetics now instead of skins, but that one truth has not changed. Whether you are communicating with employees, customers or the media, a story has the most power. I read a piece in Bull Dog Reporter not too long ago quoting Wall Street Journal Reporter Don Clark on the power of narrative to break through the media wall. Here is an excerpt from the article: Know what constitutes a front-page piece—tell a stor… Continue

Added by Harry Hoover on August 27, 2008 at 9:15am — No Comments

Jason Kintzler PR: Present and Future

I started the pitchengine network blog hoping to gauge the level of interest in social media and public relations. After just a few posts, it became very apparent that PR and media pros were thirsty to hear it.… Continue

Added by Jason Kintzler on August 26, 2008 at 9:30pm — 1 Comment

Harry Hoover PitchEngine: A PR Tool For Savvy Practitioners

Editor’s Note: Today’s post comes from guest blogger, Jason Kintzler of PitchEngine. This is a terrific service that every PR practitioner should be using. So, get over there and sign up. How it was born I don’t claim to be a PR or social media expert, however I have had experience on both sides of the coin, as a journalist and as a PR guy. I’ve seen the disconnect between media and PR when it comes to technology, and I realized that there are better ways to close the gap and bett… Continue

Added by Harry Hoover on August 21, 2008 at 2:24pm — No Comments

Harry Hoover Business Ethics: An Oxymoron?

Why do I believe good PR and business ethics are inextricably linked? It comes down to definitions. Ethics is learning what is right and what is wrong and then doing the “right thing.” PR involves providing counsel on the “right thing” to do and then helping the organization get credit for it. The business and political excess of the last 20 years have taken some PR practitioners to the dark side because they felt it was the only way for their company to profit. Although I personally believe do… Continue

Added by Harry Hoover on August 19, 2008 at 8:55am — No Comments

Latest Blog Posts

Most Popular Blog Posts

Monthly Archives

2009

2008

Welcome New Members!

This network allows PR pros and media members to share their ideas and expertise implementing social media into their professions. It includes some of the most influential people, companies and minds in PR and media.
Join up and get connected!

Subscribe to our Feed


© 2009   Created by Jason Kintzler

Badges  |  Report an Issue  |  Privacy  |  Terms of Service