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All Blog Posts Tagged 'release' (18)

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Aerial M. Ellis I Know I'm Write

Reading is fundamental. Writing is as well. But not all writing is created equal, particularly when it comes to writing for news. Maybe you’ve been there before. You need to write a press release but don’t have the slightest idea of where to start. You’re unsure about the content, the news factor of your story or what it’s worth. But you were always good in English, so you’ll figure it out. Or maybe you’ve been here: you have an important message to get out to the media and want give them all… Continue

Added by Aerial M. Ellis on July 8, 2009 at 8:23am — No Comments

Eric Miltsch CEO Interview: PitchEngine’s Jason Kintzler

[Here's an interview I did with Jason; everyone here obviously knows him - thought you may be interested in seeing more of what he had to say about PitchEngine] Today’s social media technologies make it easy to connect with great people. Last year, I met Jason Kintzler, Founder of PitchEngine.com and was immediately impressed with his new start up. Jason is shaking up the PR world with his Social Media Release solution. The SMR is a cost effective, easy to use solution that I recommend… Continue

Added by Eric Miltsch on March 21, 2009 at 4:30pm — No Comments

Paul Chaney Case study for new book on social media marketing

I'm writing a new book on social media marketing to be published by Wiley entitled The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media. One chapter in the book talks about the social media release and features Pitch Engine. I am looking for case studies of small businesses who are using Pitch Engine. If you know of one or happen to be one, please get in contact with me. The timeline to get the manuscript written and submitted is short, so expediency is… Continue

Added by Paul Chaney on March 9, 2009 at 8:52pm — 2 Comments

Jeff Esposito Placing a value on a press release

Working for a large company, we are always hearing: how does this contribute to the business? As a flack its always tough to defend what PR does, especially when not many people realize what a PR team actually does. Our search team has valued our releases, search enhanced via Marketwire between $2,000 - $5,000, but it is just on an educated guess or hypothesis. Trying to apply publications… Continue

Added by Jeff Esposito on February 10, 2009 at 9:00am — No Comments

Jason Kintzler Brian Solis: Anheuser-Busch Fuses PR with Social Media to Humanize Stories and Ads

Here's a great post from PitchEngine member, Brian Solis, Principal of FutureWorks. I wanted to share this as it's a great example of putting the pieces together for a great, viral PR strategy. By utilizing the PitchEngine SMR in conjunction with a phenomenal corporate newsroom, Anheuser-Busch is able to truly communicate across the web. Thanks to Brian for letting us share it here! Anheuser-Busch Debuts AB-Extras.com; Fuses PR with Social Media to Humaniz… Continue

Added by Jason Kintzler on January 30, 2009 at 7:00am — 3 Comments

Jason Kintzler A Great Social Media Release Example: Overstock.com

This post comes courtesy of Jason Little from the Q4 Web Systems Blog. As an investor, he brings unique insight into the social media release discussion.
A Great Social Media Release Example
When the SEC announced the new Reg. FD g… Continue

Added by Jason Kintzler on November 26, 2008 at 10:30am — No Comments

Jason Kintzler Back to the Basics of New PR

This is a fast paced, digital world we're in. Sometimes when you get caught up in the excitement of social media, new technologies and new methods of communication, it's easy to outpace someone, especially those new PR and media pros discovering all this for the first time on a daily basis.
So, today I'm taking you all back to the basics. For some, it will be a welcome resource. For others, I hope it's a refreshing look at what social media offers media relations and some of the new tools… Continue

Added by Jason Kintzler on October 21, 2008 at 1:30pm — No Comments

Jason Kintzler The AP Style Standard Revisited

A few months ago, I tossed out this question to the members of PitchEngine: "Is AP Style still import… Continue

Added by Jason Kintzler on October 11, 2008 at 5:00pm — No Comments

Shannon Paul Blog posts, social media releases will likely be recognized in pending changes to SEC guidelines for full disclosure

Many are reporting that the SEC seems likely to open the doors to Web 2.0 forms of information distribution including RSS and corporate blog posts as fulfilling requirements of full disclosure when it comes to releasing financial data for publicly traded companies. Traditionally, to meet SEC guidelines, publicly traded companies have been required to release their materials across a wire service in order to meet federal guidelines for full disclosure, or risk paying a penalty. This could prove… Continue

Added by Shannon Paul on August 3, 2008 at 2:06pm — No Comments

Jason Kintzler Web Startup PitchEngine to Launch Wednesday

Private Alpha Includes Free Social Media Release Builder for PR Pros As promised, here are the details on our private alpha invite to PitchEngine. Until now, you’ve all known PitchEngine as a social network for PR pros and media, but it has also served as… Continue

Added by Jason Kintzler on July 24, 2008 at 11:30am — 3 Comments

Jeff Davis 'Holy Crap': Look How Twitter Announced the Summize News; Who Needs a Press Release?

Although rumors were fluttering around weeks earlier, when micro-blogging phenom Twitter finally announced its acquisition of the Summize search service on Tuesday morning, it didn't issue a press release. Instead, the co-founders Tweeted about it, linked Tweets to their blog post and let those in the Twitter community spread the news. No press release. No media advisory. No press conference. No standard PR practices here. Just a bunch of Tweets and a blog post. Did we just witness the future fo… Continue

Added by Jeff Davis on July 18, 2008 at 8:00am — 1 Comment

Jason Kintzler The New PR: Clean, Green, Smart

By now, you should know I'm a big proponent of social media for both PR and journalists alike. On the PR side, this new revolution is about more than just increased efficiency and open dialog, it's also a change in lifestyle for PR pros and an overall… Continue

Added by Jason Kintzler on June 7, 2008 at 4:00pm — 4 Comments

Jason Kintzler Name the Press Release: Social Media or New Media?

At PitchEngine we're constantly trying to improve and implement social media tools into our PR efforts. One of the topics we're discussing is the new press release format - we'll call it "social media release" as that's been our working title to this point. … Continue

Added by Jason Kintzler on May 19, 2008 at 8:00am — No Comments

Jason Kintzler AP Style Standard Meets Social Media Revolution

With 140 word Tweets, IM applications and new social media release templates calling for narrow, bulleted points it's no wonder the journalism and PR communities are so vocal about social media these days. If I were a veteran newsie, I'd be a little dismayed too. … Continue

Added by Jason Kintzler on May 13, 2008 at 8:00am — 2 Comments

Jason Kintzler Why Social Media PR Gets a Bad Rap

I'm continually frustrated by the swirling cloud of negativity around the PR 2.0 and social media PR posts I read daily. While thought leaders like… Continue

Added by Jason Kintzler on May 11, 2008 at 5:00pm — No Comments

Jason Kintzler More to the Top 5 of the Social Media Release

Last week I posted a question in the PitchEngine Forum and on LinkedIn asking PR pros and media to rank the Social Media Top 5. Here's what I asked: Working on the Top 5 Extra for our recommended Social Media Release Template. Other than the obvious, what are your suggestions for the next "Top 5"? Here are the… Continue

Added by Jason Kintzler on April 27, 2008 at 6:30pm — No Comments

Jason Kintzler Social Media Release Template Version 1.5

This weekend Todd Defren shared his latest version of the Social Media Release Template. The newest version pops with more social content than the previous version, which in my opinion is a good thing. I suspect adding more "technology" to the new press release template will draw some criticism from some, but for it will definitely expose PR pro… Continue

Added by Jason Kintzler on April 21, 2008 at 10:00pm — 2 Comments

Jason Kintzler Add a "Request a Sample" link to your release or newsroom

If you're pitching a product it's a good idea to add a "request a sample" link to your release or newsroom. Assuming your brand or client understands the importance of product seeding, they'll understand the need to make it easy for media to acquire samples quickly and easily.… Continue

Added by Jason Kintzler on April 21, 2008 at 8:30am — No Comments

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