You can tweet at work if you like but you might get fired. The Marines, NFL and now ESPN have announced new policies on Twitter usage.

ESPN doesn’t want employees using Twitter for anything but ESPN-related content. No personal quirks or sports opinions. Tweet ESPN’s approved content or fac…
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Added by Aerial M. Ellis on August 20, 2009 at 7:47am —
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By Henry Fawell
Time Warner announced this morning that it would part ways with AOL, officially ending a marriage that was hailed in 2000 as a merger for the ages between giants of "old" and "new" media.
Of note is how Steve Case, former AOL chairman and architect of the merger, chose to make his views known about the break-up. Case didn't call a friendly reporter (as far as I can tell) or pen an op-ed. Instead, he used Twitter to articulate why he believes the merger failed.
Here are some hi…
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Added by Henry Fawell on May 28, 2009 at 3:27pm —
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By Henry Fawell
This column was originally published in The Daily Record on Friday, May 8, 2009
The H1N1 virus – also known as “swine flu” – isn’t going away just yet, but there a few early lessons we can glean from this case about how to communicate effectively in a public crisis.
For me, the H1N1 outbreak illuminates both the perils and promise of social media and how it can shape public perception.
First, the perils. As the H1N1 flu picked up momentum in late April, popular social media s…
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Added by Henry Fawell on May 14, 2009 at 9:37am —
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Blogs are a powerful way to attract readers to your website and to lead them to action on your site. But how do you attract readers to your blog? Some experimenting with social media tools has brought me interesting results.
Find out more here.
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Added by Adam Shelton on March 27, 2009 at 11:00am —
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It feels like just yesterday, the media was telling me to be careful who I met online. Shows like "To Catch a Predator" come to mind, as well as the endless evening news stories about teenage girls found dead after going to meet someone in person whom they had encountered on MySpace.
As a college senior who will be graduating in May, I now find myself spending a great deal of time online
hoping to meet people, to expand my professional network . With the recent explosion of social media,…
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Added by Melissa MacAlister on March 19, 2009 at 4:00pm —
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Time was, being branded as an outlaw was a desirable thing. True American icons like Johnny Cash, Waylon Jennings, Merle Haggard and Willie Nelson made a living from the label.
In today's social media culture, participants are quick to jump on the unethical or non-authentic users who label themselves "experts", "gurus" or those who just plain "don't get it". Aside from those cheese balls, there are real wranglers threatening to populate the space with useless tweets. They are spammers, modern d…
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Added by Jason Kintzler on January 8, 2009 at 7:00am —
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Last week, I cleared my head of this Twitter Monetization idea I dubbed,
TweetRocket. My thought was a sort of newbie Twitter directory that could help new users, while at the same time, give Twitter an opportunity to make some money off advertising, listings, etc., The goal was not to impose on my fellow tweeters - at least not by limiting their tweets or current functionality like some bloggers out there had sugges…
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Added by Jason Kintzler on December 1, 2008 at 10:30pm —
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Monetize it! (and keep people happy)
Today, I'm offering the Twitter community a glimpse into their future.
[Correction - A glimpse into the future of Twitter if it were up to me!] You see, for a few months now this idea has been festering in my head and the troublesome part is that I can't spend the time to make it happen. So, I bring it to you, my fellow tweeters. It is up to each of you to decide.
If
Twitter is truly "for the tweete…
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Added by Jason Kintzler on November 19, 2008 at 3:10pm —
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The definitive Twitter and Squidoo Blog for social site and bookmarking profits.
Tweet My Blog | Easily Integrate Twitter and Squidoo into your business model
Drive Massive Amounts Of Free Viral Traffic...
click here
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Added by Michael Donovin on October 17, 2008 at 6:30pm —
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if you don't have a Twitter account to augment your marketing
efforts please download this free report and see what the buzz is all
about....its totally free and enlightening
http://offto.net/TheFreeTwitterReport
thnx
MD
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Added by Michael Donovin on October 17, 2008 at 2:00pm —
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Although rumors were fluttering around weeks earlier, when micro-blogging phenom Twitter finally announced its acquisition of the Summize search service on Tuesday morning, it didn't issue a press release. Instead, the co-founders Tweeted about it, linked Tweets to their blog post and let those in the Twitter community spread the news. No press release. No media advisory. No press conference. No standard PR practices here. Just a bunch of Tweets and a blog post. Did we just witness the future fo…
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Added by Jeff Davis on July 18, 2008 at 8:00am —
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With a rapidly growing number of
media members using Twitter it's high time we PR pros put the reigns on run-on emails with attached pdf and word format press releases. Buckle down and dial-in the details for the…
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Added by Jason Kintzler on June 20, 2008 at 8:00am —
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By now, you should know I'm a big proponent of social media for both PR and journalists alike. On the PR side, this
new revolution is about more than just increased efficiency and open dialog, it's also a change in lifestyle for PR pros and an overall…
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Added by Jason Kintzler on June 7, 2008 at 4:00pm —
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On a long drive down a lonely Wyoming highway yesterday, I got to thinking,…
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Added by Jason Kintzler on May 22, 2008 at 7:30pm —
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I see more and more blogs asking newspapers publishers to step-up to social media, but what about television news? Embracing new technology doesn't mean re-thinking the entire news organization and starting from scratch. There are things news departments could be doing now to engage their audience further. Here are some very doable suggestions:
User Video and Photo Submissions
Social media allows for access to more content then we've ever had. Much of that content is video. Ask any t.v.…
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Added by Jason Kintzler on May 16, 2008 at 4:00pm —
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I posted a blog last month (
Pitch Media Using Twitter) about adopting Twitter as a viable way to pitch journalists using Twitter.

Well, PR 2.0's Brian Solis agrees as his…
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Added by Jason Kintzler on May 15, 2008 at 9:00am —
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With 140 word
Tweets, IM applications and new social media release templates calling for narrow, bulleted points it's no wonder the journalism and PR communities are so vocal about social media these days. If I were a veteran newsie, I'd be a little dismayed too.
…
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Added by Jason Kintzler on May 13, 2008 at 8:00am —
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It's more of a question than a suggestion, but I think it could be a unique way to touch your media contacts without blitzing them with excess pitches. Here's a little background...
Earlier…
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Added by Jason Kintzler on April 23, 2008 at 9:00pm —
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